2026-09-28 · 2 min read
That Is Why I Love Nestle Crunch Meme Swaps the Bite for a Slap
The edit series builds on a 1980s Nestle Crunch commercial, reshaped on Vine in 2016 and reused on TikTok in 2019.
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Origin in a 1980s commercial
That Is Why I Love Nestle Crunch is edits of a 1980s Nestle Crunch commercial where the chocolate bite is replaced with a surprise ending. YouTuber AnnainCA uploaded the 1980s Nestle Crunch Commercial on September 14th, 2009, and it passed 341,000 views in 10 years. Vine user Wille J made the first slap edit on September 27th, 2016. That Vine collected over 27,000 likes and 9.3 million loops in three years.
Spread through YouTube and TikTok
YouTubers added versions from 2016 through 2018, including a May 24th, 2018 compilation with over 271,000 views in a year. In 2019 TikTok users used a sound clip from an edit for clips ending in a snap, fall or hit. On March 22nd TikTok user @reinhard_twins posted a pole vault pole snapping. It gained over 1.7 million likes and 93,500 shares in two months.
Make a short version
Pick one phone clip that ends in a snap or drop, add the commercial audio underneath, and cut the sound at the bite moment.
Sources & verification
Checked 2026-09-28 · AI-assisted, grounded in the sources above. Prices and availability can change.